Trying to engage your audience can be frustrating and discouraging – especially when you’re just starting to do authority building and no one really knows about your business.

You’re going to have to show them why they should care about what you have to say.

We’ve put together a list of 7 helpful tips you can use to create your next ad campaign.

There’s a great video from Pat Flynn that’s well worth the watch about “How to Stop Being Ignored Online”.  Check it out:

He dives into 3 principles to get people to stop and notice what you’re doing and what you have to say.

Let’s get back to the 7 ways to sell your product or service online without being an “influencer.”

1. Pattern Interrupt

One of the best ways to get attention in any industry is to stand out and be different in some way.

Do some research and find out what your competitors are doing when it

Also, in your efforts to be different, make sure that you are still doing something relevant to your industry.

2. Tell Your Story

Leading with your story can be one of the easiest ways to attract new clients and customers because it helps to put a more human face or feel on the business.

It also helps them resonate with your story and feel connected to you and your brand.

They’ll feel as though you “get” where they’re coming from and can help them get where they want to be.

3. Sell The Solution Not The Product
(“Sell the sizzle”!)

This is where you’ll tell your audience what to expect AFTER they have been through your program or used your product.

RELATED ARTICLE: How to Write a Benefit Statement That Converts

Instead of saying how great your product or service is, show the audience how their life will be better after working with you or purchasing your product.

Show them how you’re going to help them achieve a desire, overcome a problem, or avoid some frustration they’re dealing with.

4. Give Value, Value, Value – Then Your Offer

A great way to be different than most of the competition is to provide value first for free before making an offer.

Build trust with your audience by helping them with a small problem or annoyance right away.

Give them a tip or show them a strategy that will help them get a “quick win” towards their desired results.

Once you do that, do it again! This will not only enforce trust, but it will also get your audience eager to hear from you again.

After building value (through about 3-4 pieces of rich content), hit ’em with your offer.

Make sure your offer is related to the valuable information you’ve been providing and make it compelling by talking about the outcome the offer provides.

5. Keep Your Follow-Up Relevant To Your Opt-in

Make sure that emails or other content you send out are relevant to the offer your audience signed up for.

That way, if someone didn’t read an email you sent them, it doesn’t feel like they’re completely out of the loop.

What ends up in their inbox needs to feel like a continuation of the conversation you started with your content and your offer.

6. Start By Focusing On The End

When you’re planning your email sequence start with your end goal in mind.

Make sure that all of the pieces (from the initial ad to the offer at the end of your sequence) build on one another to carry the reader towards it.

Think about where the end of the sequence and work your way back to the initial welcome email.

For example:
What objections do they need to overcome to buy your offer? Address them in an email before your “last call” for the offer.

What frustrations or desires does the reader have that your offer can help them overcome? Bring them up before your offer and after the initial welcome email.

Structuring your sequence this way will help you see its natural progression from start to finish.

This will also help increase your campaign’s conversions by delivering relevant, well-timed introductions to new ideas and solutions that are related to your end-of-sequence offer.

7. Qualify Your Audience In Your Offer

Be clear, honest, and specific about who will be a good fit for your program or service.

List the traits that define who your ideal candidate is or let the reader know who would be a bad fit for your program.

Who do they have to be, what do they have to believe to be true, and what do they need to be willing to do in order to be successful with your solution?

By acknowledging that your solution isn’t a fit for everyone, you increase your credibility and will attract those that are most likely to be successful working with you.

Some Helpful Advice: Address any doubts or objections your audience may have (even if unstated) and offer them a guarantee to ease their minds.

By understanding the potential objections that your target market may have, you’re showing a deeper level of understanding and a willingness to address the elephant in the room.

Your willingness and answers will go a long way towards overcoming buyer’s remorse before they’ve ever paid you.