Case Study: Rebranding Loving Cup Teas
New Branding To Reach New Goals
Marissa, the owner of Loving Cup Teas had a few new goals for the upcoming business year, but her branding, labels, and website weren’t going to get her business to the next level.
She knew that if she was going to reach her business goals, and really start standing out in the marketplace, things would need to change.
Marissa’s business goals for the upcoming year were:
1) Establish her brand as the “go-to” eCommerce option for unique, full-flavored loose leaf tea blends.
2) Increase traffic to her website and improve sales.
3) Create a wholesale program to attract retail clients