Email Marketing Done Right

Email Marketing is Alive and Well

There are a lot of email marketers using a “cast the net” strategy to build a huge list and then promote to it without any thought about who’s on it.

You’ll see them bragging about their “list size” or their “open rates”, but they rarely talk about their conversions.

That’s because the conversion rates are typically small (5% is considered “good”).

We use a strategy built on segmentation and relevancy to your subscribers.

In one case, our strategy increased sales (a.k.a. conversions) by 94% with one campaign and a list of just over 200 people.

Email isn’t dying.

It’s just being done dead wrong.

Here’s a Snapshot of Our Email Marketing Services

  • Audience Segmentation
  • Sales Funnel Building
  • Email Service Provider Set Up
  • Lead Capture/List Building
  • Campaign Management
  • Relevant Offer Sequence Setup & Automation
  • Subscriber Tagging & Tracking
  • Email Analytics
  • Blog and Promo Announcements

What is List Segmentation?

Customers will buy from you for a number of reasons.

Sometimes, their motivation is to avoid a painful situation. Other times, it might be to get a desired result.

Over time, you may have noticed that your customers fall into a few different camps or “segments” when it comes to their reasons for buying.

By figuring out what “camp” your new subscribers fall into and putting them into that group (or segment), you’ll be able to send them emails that are relevant to their interests and reasons for buying.

In other words, you’ll be able to develop a more engaged list, have better conversations, and increase your sales.

Why is List Segmentation Important?

In all other forms of marketing, plans are built around segments (or buyer personas) to attract the right customers and relevant ads are strategically placed to build sales.

That’s because it works!

Segmentation and relevancy are crucial to marketing. Especially, when you’re in someone else’s inbox.

Check out the case study below to see just how powerful segmenting your audience can be when applied to email marketing.

If you’d rather skip the case study and talk to us about your email marketing plans, schedule a call with us by choosing a time from the calendar below.

Check Out This Email Marketing Case Study

Holiday Email Promo

A small, segmented list brings in a 94% increase in online sales via email over the previous year’s promotion.

Rebel 42 brought my business to the next level!

"Rebel 42 brought my business to the next level! Not only did they do a phenomenal job redesigning my website and packaging so that what I presented on the outside matched the quality on the inside, they continue to be a huge support in handling my digital marketing to help me grow! From branding and strategy all they way to planning and execution, they exceed my expectations at every turn. I don't know how I would do it without them!"

Marissa Agustin, CEO of Loving Cup Teas

Working with Rebel 42 was easy, simple and fast.

"Working with Rebel 42 to develop and design the full branding for a personal project was easy, simple and fast. They took the time to listen to me and my vision, and then worked with my concept to deliver something that was creative, accurate and visually beautiful. It was very reassuring to have an open and easily accessible line of communication. It was a great experience and I am very happy with the results."

-Laine Torres, Owner of Laine Torres Photography

They made me feel like a rockstar!

"Heather and Jeff took my ideas about my rebrand and made them a reality. I can't say enough about the "all-in" approach that Rebel 42 took. They made me feel like a rockstar! (And my rebrand is awesome!!)"

-Alissa Daire Nelson, Found of Daire Success Coaching

"Rebel 42 has been instrumental in doubling our online exposure."

 

-Dawnfelice, Founder & Editor in Chief at MN Ups Magazine

They offer suggestions and definitely listen to your opinions and wants for your business!

"The duo team behind this company is amazing. So talented at what they do. They offer suggestions and definitely listen to your opinions and wants for your business! I highly recommend them to everyone...a real class act!! You will not be disappointed."

-Kryston H, Owner of JoJo's Pitter-Patter Daycare

Ready To See Better Results From Your Digital Marketing?