Email Marketing Done Right

Email Marketing is Alive and Well

There are a lot of email marketers using a “cast the net” strategy to build a huge list and then promote to it without any thought about who’s on it.

You’ll see them bragging about their “list size” or their “open rates”, but they rarely talk about their conversions.

That’s because the conversion rates are typically small (5% is considered “good”).

We use a strategy built on segmentation and relevancy to your subscribers.

In one case, our strategy increased sales (a.k.a. conversions) by 94% with one campaign and a list of just over 200 people.

Email isn’t dying.

It’s just being done dead wrong.

Here’s a Snapshot of Our Email Marketing Services

  • Audience Segmentation
  • Sales Funnel Building
  • Email Service Provider Set Up
  • Lead Capture/List Building
  • Campaign Management
  • Relevant Offer Sequence Setup & Automation
  • Subscriber Tagging & Tracking
  • Email Analytics
  • Blog and Promo Announcements

What is List Segmentation?

Customers will buy from you for a number of reasons.

Sometimes, their motivation is to avoid a painful situation. Other times, it might be to get a desired result.

Over time, you may have noticed that your customers fall into a few different camps or “segments” when it comes to their reasons for buying.

By figuring out what “camp” your new subscribers fall into and putting them into that group (or segment), you’ll be able to send them emails that are relevant to their interests and reasons for buying.

In other words, you’ll be able to develop a more engaged list, have better conversations, and increase your sales.

Why is List Segmentation Important?

In all other forms of marketing, plans are built around segments (or buyer personas) to attract the right customers and relevant ads are strategically placed to build sales.

That’s because it works!

Segmentation and relevancy are crucial to marketing. Especially, when you’re in someone else’s inbox.

Check out the case study below to see just how powerful segmenting your audience can be when applied to email marketing.

If you’d rather skip the case study and talk to us about your email marketing plans, schedule a call with us by choosing a time from the calendar below.

Check Out This Email Marketing Case Study

Holiday Email Promo

A small, segmented list brings in a 94% increase in online sales via email over the previous year’s promotion.

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